Forbes Coaches Council: How top coaches address common client concerns.

As coaching continues to evolve from a “nice-to-have” into a business essential, hesitation remains common among companies uncertain about its value or impact. That’s why Dr. Chris Allen contributed to this new Forbes article alongside fellow members of the Forbes Coaches Council. They share real-world strategies to address common objections and better communicate the ROI of coaching in today’s fast-paced, results-driven world.

Dr. Allen’s contribution:

1. Know How You’ll Impact Organizational Pain Points

Leaders often use coaching for problems once they arise rather than to develop leaders and teams in the service of desired business outcomes. Coaches must understand an organization’s needs and pain points and address how individual and team coaching will help the organization meet important business objectives. Helping potential clients understand how to effectively use coaching services is key.

Read the entire Forbes article here.