Forbes Coaches Council: Expert insights on creating healthier, more productive workplace cultures

Too Much Assertiveness Can Hurt Your Business. While confidence is key in entrepreneurship, overdoing it can backfire. When assertiveness goes too far, it can damage trust, strain relationships, and stall growth. In this Forbes article, 14 coaches share real-world examples of how being overly assertive can negatively affect teams, partnerships, and client connections—and how to strick a healthier balance.

Dr. Christine Allen contributed to this Forbes article alongside fellow members of the Forbes Coaches Council, sharing tips for fostering environments that support both well-being and performance.

Dr. Allen’s contribution:

3. Offering Solutions Before Understanding Needs

Many business owners understand that it is better to focus on the benefits of their products and services rather than on “what” they do; however, they often fail to explore in depth what the potential client is really struggling with before rushing to offer a potential solution. It is so much more effective to truly understand what a potential customer really needs before offering your services.

Read the full article on Forbes